B2B outbound and GTM systems for SaaS and AI teams. Two decades in the field, from IBM, 3M and NielsenIQ to fast-growing startups. The same person who sends the emails builds the systems behind them.
Great product, real funding, and still no predictable path from market to revenue. That gap is what we close.
B2B SaaS and AI startups, Seed to Series B, 10 to 50 people, with no repeatable outbound system yet.
Wearing the sales hat and out of hours. Needs pipeline without hiring a full team yet.
First sales leader in the seat. Needs a repeatable system, not just more reps to manage.
Has the tools, lacks the motion. Needs the engine wired, instrumented and running.
Decide what to build, run the outbound, then engineer the systems that make it run itself. Buy one layer, or the full stack.
A fixed-scope diagnostic that maps the highest-ROI revenue and AI opportunities across your sales motion. Strategy and diagnosis, no building yet.
ICP & buying-committee map · revenue-leak assessment · AI use-case prioritization · 30/60/90 roadmap · executive workshop.
The motion end to end: targeting, messaging, and the sequences that generate pipeline. This is the BoringSales core, the work behind 656K+ emails and a 69.1% lead-to-SQL rate. A motion that runs, and a team that can run it.
Built-out ICP & account list · messaging framework · email cadences · cold-call scripts · LinkedIn sequences · multi-channel sequencing · reporting.
The technical layer under the outbound: enrichment, automation, AI workflows, CRM routing and dashboards. The top tier hands over an operating system your team owns, documented and trained.
Clay workspace & enrichment · AI research & SDR workflows · CRM configuration · dashboards · SOP library · team enablement.
Every engagement stands alone, so you can start with one layer or take the full stack. Completed work credits toward larger tiers, so most teams land small and expand. Ongoing support is available as a separate fractional partner add-on.
Advisors coach or orchestrate. We write the cadences and build the systems ourselves. Proven in the field, at scale, with the numbers kept.
Two decades from IBM, 3M and NielsenIQ to dozens of SaaS and AI startups. TOP 1% LINKEDIN SOCIAL SELLING INDEX.
Advisors coach or orchestrate through a network. We write the cadences and build the systems ourselves, hands on keyboard.
Two decades of B2B sales, delivered fractionally and AI-accelerated, for a fraction of a $150K+ seat.
Documented, trained and handed over. No lock-in, no rented pipeline you lose the day we leave.
Top 1% LinkedIn SSI, a 69.1% lead-to-SQL rate, and $1.75M+ in pipeline closed. Receipts, not testimonials.
AI does the volume, a senior operator owns the judgment, and specialists handle execution. That is how the engine runs lean as you scale, and how you keep the IP.
Copy, sequences, workflows and docs, generated in hours.
Strategy, judgment and accountability stay human.
Hands-on build delegated, so throughput isn't capped.
Faster delivery, lower cost, and you keep the engine.
BoringSales is led by Diego Mangabeira. Seventeen years in B2B sales, from enterprise seats at IBM, 3M and NielsenIQ to building outbound from scratch for SaaS and AI startups. The through-line across every engagement: turning inconsistent sales activity into a repeatable revenue engine, not hero-dependent selling.
The same person who sends the emails builds the systems behind them. That is the whole point, and it is what most advisors will not touch.
Nineteen thousand B2B operators, founders, and sales leaders. Top 1% Social Selling Index. This is where most of the thinking lives first.
Follow on LinkedInThe best of what works in B2B outbound, distilled into something you can act on. Free, and quietly one of the most useful things you'll read each week.
Subscribe free